That is $50 cheaper than the base Ruger model they sell with the plastic handguard. This model was selling as fast as dealers could list them for MSRP of $819 a few months ago or even more when it was really bad. This is a solid entry level AR but you have to live near a Rural King, for now they are still only shipping to their own stores. If you need a budget priced AR and live near a Rural King, this is a great deal.
As always, I don't get anything from Rural King and have no relationship with them.