A sign of the degradation of our popular “culture” that is commonly remarked upon is the disappearance of straight White men from commercials, especially when coupled with a White woman, unless the White man is a buffoon or cad being corrected or sneered at by a powerful black wahman. Most couples in commercials feature a clean cut and well dressed black man with a woman who is White, Asian or sometimes mestizo. Common in second are obvious lesbian/faggot couples, but even then they are usually a mixed race couple. You know what else you don’t see much?
There are some but they seem to have taken a backseat to mixed race couples. My wife and I were talking about this and she noted that as offensive as in-your-face mixed black man/White woman couples in ads are to many White people, especially given how rare they are in real life (as opposed to single White women with mixed race babies), they are even more offensive to blacks. There isn’t much black women hate more than seeing a black man with a White woman. By objective standards, black women are the least sexually desirable racial group around. There is a reason that the White-on-black rape rate is so low that it doesn’t even register, while black men love to rape dem some White/Asian/mestizo women. black women are well aware of this and incredibly resentful of the fact that most black men seem to prefer White women. It isn’t a coincidence that so many black athletes and celebrities get White girlfriends as soon as they make it big, while you just don’t see famous Whites hooking up with black women.
We are told that the disappearing White men in commercials is the result of changing demographics and companies attempting to appeal to diverse consumers but that doesn’t ring true either. Look at the ads on TV featuring mixed race couples and ask how many of those products would appeal to blacks. During TV shows on networks that cater to older Whites, like The History Channel, you still see lots of mixed race couples. Honestly, how many blacks watch THC? Or as I have pointed out, lots of outdoor companies have black men modeling their gear when blacks are probably the least outdoorsy racial group other than Jews. Companies like Filson and Orvis have black men as models and I saw this on the landing page for L.L. Bean
A skinny black dude and a chubby White chick top left and a black couple bottom right. The top right guy is black, you can see his hands. As a consumer who has been an L.L. Bean customer for my entire life, I also can’t recall seeing any black people wearing their gear. The same with Filson and Orvis. Unlike The North Face, a once serious outdoor gear company turned into a fashion brand worn by people who never go outside, Filson and Orvis still cater to outdoorsmen who are almost uniformly White middle age men.
This raises an important question: why?
Why do companies apparently market to mixed race couples and to the nearly non-existent black hiking demographic?
Answer: They aren’t
These marketing efforts are mostly aimed at the people not shown in commercials: Whites.
Ad campaigns like these are intended to signal to White consumers: this brand is safe to buy from. Your average White normie is so steeped in racial self-hatred and ideas like “systemic racism” that it deeply impacts their consumer decisions. They have been taught to only buy from “non-racist” companies and here is the kicker:
They mostly don’t even know it.
The best marketing is marketing the target doesn’t even recognize. Product placement in movies worked so well because most people didn’t catch it. They just saw an actor lift a can of Coke and somewhere in their subconscious they noted that Actor X drinks Coke. I like Actor X. Therefore I should also drink Coke.
Whites are still by a wide margin the most critical consumer demographic. Do you really think these companies aren’t targeting White consumers?
The people running this massive psyop behind the scenes aren’t stupid. They are evil for sure but not dumb. What they do might not make sense to most people but most people don’t understand the end result They are after. When you figure that out and work your way back, all of this seeming insanity suddenly starts to make sense.