If flat dark earth isn't your jam, you can get a similar deal in basic black. All in with shipping and tax to Indiana...
Under $500 for a new AR-15, two pieces ready to connect and rock and roll.
Is that my first choice for an AR or even a second choice? No but I have the money to buy better stuff and at dealer cost. But if you don't have an AR or only have one? This is a budget AR that is "good enough" compared to "don't have one". Again, not my first choice at all, for a few hundred more you can get a better rifle but prices are definitely coming down. If you are a gun snob, feel free to snicker at the "poors" and go on your way. I would rather see someone with an AR they can afford than not having one at all.
Whatever you do, now is the time to start to look really seriously at stocking up.